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Sony Ten is an Indian pay TV sports network owned by Sony Pictures Sports Networks. It broadcasts cricket, association football, golf, basketball, tennis, MMA and wrestling events. It was launched in 1 April 2002. Sony Pictures Networks acquired the channels from Zee Entertainment.
Sachin Tendulkar is the brand ambassador of Sony India’s sports channels.
In January 2001, Taj Television was established in Dubai Media City. The company launched Ten Sports on 1 April 2002.
In 2005, Zee Entertainment Enterprises launched Zee Sports as their 24-hour sports broadcasting network. Later, in November 2006, Zee acquired Taj Television as a subsidiary. Zee Sports was rebranded to Ten Action in 2010, which featured adventures sports and non-cricket content such as tennis and football. Ten also launched a separate feed for Pakistan.
In August 2016, Zee’s CEO Subash Chandra announced that the company was negotiating with Sony Pictures Networks to sell its sports channel bouquet. The agreement was signed in September 2016 and the acquisition was planned to be two-phased. With the completion of the first phase of the purchase, Sony expanded its Indian sports network to 9 channels. With the completion of second phase, Sony gained access to sports channels owned by Zee outside India. On 18 July 2017, the channels were rebranded under the Sony umbrella with the “Sony” brand attached as a prefix on the sports channels, in addition with the launch of the HD simulcasts.